So what to do we actually do?

March 29, 2007 at 9:04 pm Leave a comment

I tend to ramble and spew my thoughts on business, entrepreneurship and technology, but I never really discuss my own business. Now is as good a time as any to talk about what we do and how we do it. 

The low-wage or non-professional job segment (think restaurant, construction, retail, hospitality workers…) in the United States represents about 25% of the total job market. It is growing at a faster rate and suffers from extremely high turnover rate. The jobseekers filling these positions tend to have lower levels of internet penetration and in many cases lack the English fluency required to use the mainstream job boards. Because of these reasons they tend to look for jobs the old fashioned way; classifieds, word of mouth and employment agencies (which charge jobseekers up to a full weeks wage up front to find them a job). 

This is a serious problem for employers because it means that they are also stuck using 20th century tools to recruit for these positions and missing out on the efficiencies of internet recruitment. At we have developed a multi-lingual and multi-platform approach to this issue. Jobseekers can access our system in either English or Spanish (more languages coming soon) and interact with the service via the telephone or the internet.

In the past few months we have registered well over 25,000 jobseekers. Most of them have never used the internet to find work before.  By making our system accessible to the job seeking demographic, we are able to empower employers with a system that finally harnesses all of the efficiencies of the internet and provides a recruitment platform that is fast, simple and inexpensive.  That is in a nutshell what we do.

It has been an incredible ride so far and I look forward to many more late nights and long weekends of doing what I love to do – building companies and turning industries on their heads with technological innovations.  


Entry filed under: Start-up.

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Exactly one year ago I set off on the most exciting journey of my life; I started Emerging Demographics Inc (the parent company of

Along the way I was selected as one of the top 20 young entrepreneurs by and the 21st coolest young entrepreneur by Inc. magazine. I have also appeared in ABC7, Telemundo, NPR, and been quoted in,, Entrepreneur Magazine, and various other publications.

Over the next few months I will recount some of the stories and lessons learned from building, developing and creating a business from scratch.

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