Saying Yes

January 31, 2007 at 3:46 pm 2 comments

Life at a startup is really a balancing act. There aren’t enough resources, yet opportunities abound. The most important and difficult responsibility I face as a CEO is determining where to allocate our time, energy and money.

Fred Wilson recently spoke about “saying no”, and I see that quiet a number of other bloggers echoed what he said, such as this post by the CEO of Judy’s Book

Understanding the value of each opportunity is crucial, as is having a very clear idea about what the end goal is. But saying No isn’t hard when you have limited resources, tight deadlines, and big milestones – the real issue is to understand what is critical to the business/service/product and saying “Yes”.

I usually compare this balancing act to a teenager who has been saving money for the last three years. He worked part time and in the summers and has finally accumulated $400 to spend on a computer. My guess is that when it comes time to buy a computer, he will have a very easy time saying no to the printers, DVD players, and wireless keyboards. 

When there aren’t enough resources to spend saying no isn’t really a choice.


Entry filed under: Start-up.

NY Daily News: 30 under thirty Michael Arrington’s should Read before He Writes

2 Comments Add your own

  • 1. Richard Acacio  |  March 10, 2007 at 5:50 am

    Nice blog I will recommend you to all my friends. Thank you.

  • 2. EP  |  March 11, 2007 at 1:24 am

    Thanks Richard, greatly appreciated!




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Exactly one year ago I set off on the most exciting journey of my life; I started Emerging Demographics Inc (the parent company of

Along the way I was selected as one of the top 20 young entrepreneurs by and the 21st coolest young entrepreneur by Inc. magazine. I have also appeared in ABC7, Telemundo, NPR, and been quoted in,, Entrepreneur Magazine, and various other publications.

Over the next few months I will recount some of the stories and lessons learned from building, developing and creating a business from scratch.

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