The Popcorn Moment

September 3, 2006 at 4:09 am 3 comments

A few days ago someone compared our trajectory to that of an old fashion popcorn popping experience.

 

Popping popcorn the old fashion way consisted of dumping the kernels in the pot, turning on the stove and waiting, waiting some more and waiting a little bit more. Just when you waited so long that you felt like it was time to just do without popcorn, you hear a pop, and then another, and another and another, until the entire kitchen comes alive with popping sounds.

 

I think it is the perfect analogy for a start-up. You put in so much time into getting the business ready, and aside from a few very lucky companies, results don’t happen soon or fast afterwards. Rather you wait, and you keep chugging along, until you cant wait any longer, and all of a sudden one good thing happens, followed by another, which leads to another, and before you know it things have picked up.

 

So if you are just starting or thinking of starting a business, bear in mind that the road will require patience. If you are already in the game and nothing seems to be working initially, don’t give up, it never happens right away. And if you are hearing popping all around you, congratulations, there is no greater feeling in the world!

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Entry filed under: Start-up.

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3 Comments Add your own

  • 1. Web2Thing » Blog Archive » Popcorn  |  September 3, 2006 at 2:57 pm

    […] I love this analogy, from Start-up CEO. Popping popcorn the old fashion way consisted of dumping the kernels in the pot, turning on the stove and waiting, waiting some more and waiting a little bit more. Just when you waited so long that you felt like it was time to just do without popcorn, you hear a pop, and then another, and another and another, until the entire kitchen comes alive with popping sounds. […]

    Reply
  • 2. James Hills  |  September 4, 2006 at 3:36 pm

    I agree, this is a great analogy … mind if I steal it and pass it on to my clients? 🙂

    Another part of skillful leadership as a marketer is to know how long and at what temperature the pot should be. Also, to understand before you start cooking that there will be some kernels left over at the end that are simply never going to pop and that isn’t necessarily anyone’s fault.

    Isn’t Labor Day supposed to be a day off?
    Or is that just for our employees …. 🙂

    Reply
  • 3. Faxing Software  |  February 19, 2010 at 11:52 pm

    I believe this to be extremely true. I’m currently starting up a business here in Nashville, TN and I have the same experience. I as sick of going to work so I decided to work for myself. Ends up I love my job now – but I’m not making much money yet. Good hopes for the future though.

    Reply

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About

Exactly one year ago I set off on the most exciting journey of my life; I started Emerging Demographics Inc (the parent company of HireWorkers.com).

Along the way I was selected as one of the top 20 young entrepreneurs by BusinessWeek.com and the 21st coolest young entrepreneur by Inc. magazine. I have also appeared in ABC7, Telemundo, NPR, and been quoted in StaffingIndustry.com, WorkforceManagment.com, Entrepreneur Magazine, and various other publications.

Over the next few months I will recount some of the stories and lessons learned from building, developing and creating a business from scratch.

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