Why Microsoft should not be afraid of Google Office
Everyone is talking about Google’s attempt to go head to head with Microsoft over the office productivity suite, and I just don’t buy it.
There are three main reasons why I don’t think this will happen:
1- Large companies, which are the real money makers for Microsoft Office, are not going to make a switch. There is way to much invested from their perspective on the software and training to start experimenting with a new alternative, especially an advertising based product.
2- Google’s product sucks. I hate to say it, but if you have tried their different office offerings, you would know that they just don’t work well. Not yet at least. I think we need 3-5 times the broadband speed for a applications to really be on-demand…up until then, they are just too limited.
3- Google is terrible at launching new products. Other than search and maybe Gmail, what have they done lately?
What this means is that for at least the next 3 years Google won’t even make a dent in Microsoft’s market share. By that point Microsoft will have the time to roll-out the next version of its product and fine-tune all of the collaboration tools they are working on. If they really feel threatened by Google, then they have Live.com to release a striped down on-demand version for the home and small office, with which to compete with Google.
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