Why Microsoft should not be afraid of Google Office

August 30, 2006 at 6:12 pm 3 comments

Everyone is talking about Google’s attempt to go head to head with Microsoft over the office productivity suite, and I just don’t buy it. 

There are three main reasons why I don’t think this will happen:

1-     Large companies, which are the real money makers for Microsoft Office, are not going to make a switch. There is way to much invested from their perspective on the software and training to start experimenting with a new alternative, especially an advertising based product.

2-     Google’s product sucks. I hate to say it, but if you have tried their different office offerings, you would know that they just don’t work well. Not yet at least. I think we need 3-5 times the broadband speed for a applications to really be on-demand…up until then, they are just too limited.

3-     Google is terrible at launching new products. Other than search and maybe Gmail, what have they done lately? 

What this means is that for at least the next 3 years Google won’t even make a dent in Microsoft’s market share. By that point Microsoft will have the time to roll-out the next version of its product and fine-tune all of the collaboration tools they are working on. If they really feel threatened by Google, then they have Live.com to release a striped down on-demand version for the home and small office, with which to compete with Google.

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3 Comments Add your own

  • 1. Roger Deroute  |  August 30, 2006 at 11:43 pm

    I understand your point here. At least the third one.

    Googe base, froogle, some bookdownload etc.

    I am a net savvy and I never managed to try these out. They just launch new products and hope to live on the word of mouth and blog comments.

    No hatin on google though. Love their seach engine and the adsens/adwords programme

    Reply
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About

Exactly one year ago I set off on the most exciting journey of my life; I started Emerging Demographics Inc (the parent company of HireWorkers.com).

Along the way I was selected as one of the top 20 young entrepreneurs by BusinessWeek.com and the 21st coolest young entrepreneur by Inc. magazine. I have also appeared in ABC7, Telemundo, NPR, and been quoted in StaffingIndustry.com, WorkforceManagment.com, Entrepreneur Magazine, and various other publications.

Over the next few months I will recount some of the stories and lessons learned from building, developing and creating a business from scratch.

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