Laser Focus – Success is Only a Light Bulb Away

August 21, 2006 at 6:46 pm Leave a comment

One of the members on my board, and a very close advisor, is a masterful communicator. He has a way of taking ideas and framing them in the context of one or two sentences.

At one point during the start-up process, we found ourselves with an interesting opportunity. It was a slight deviation from the core business, but it would allow us to generate revenue ahead of schedule. The problem was that doing so would require us to divert precious human bandwidth, and probably slow the development of our main business.

I presented the opportunity the dilemma before the board.

It was at this point that the board member I referred to above stood up and said “A laser is a ten watt light bulb that is focused.” That was that. He said it perfectly, solved our issue, and defined our ongoing strategy in a matter of seconds.

We remained focused on our primary goal, which was to develop the business as best and as soon as possible. As we moved forward more and more opportunities presented themselves, and many of them were significantly more aligned with our strategy. Had we lost focus, we probably would not have not made it this far.

Keeping the company focused on the right goals is one of the most important responsibilities of a start-up CEO, it is critical for the health of a business, and it is one of the greatest lessons I have learned during my time at the helm.


Entry filed under: Start-up.

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Exactly one year ago I set off on the most exciting journey of my life; I started Emerging Demographics Inc (the parent company of

Along the way I was selected as one of the top 20 young entrepreneurs by and the 21st coolest young entrepreneur by Inc. magazine. I have also appeared in ABC7, Telemundo, NPR, and been quoted in,, Entrepreneur Magazine, and various other publications.

Over the next few months I will recount some of the stories and lessons learned from building, developing and creating a business from scratch.

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