Incorporating: The First Real Decision
After powering up the “corporate” computer, I had a strategic decision to make – what to name the new company.
The initial thought was to name the business something simple and web 2.0ish. As much as I like the name google or zazzle, the hope was to start a business 2 business enterprise and our name had to sound somewhat corporate. I settled on the name Emerging Demographics, because I believed that our core mission (which would end up shifting a few times over the next few months) was to deliver value to a very fast growing and maturing demographic (Hispanics).
I then immediately incorporated. I considered using an actual lawyer for this process, but after investigating the subject I came to realize that the process was fairly simple and I could save significant money by utilizing an online service, such as Legalzoom.com
It was then that I registered the domain, set-up my email and sent out an email to my wife from my new account. I was officially a C.E.O. (or at least my email said so).
Entry filed under: Start-up.